This Digital Marketing course is been designed to take you through the online marketing assets, tools, and methods. The course helps individuals and businesses improve their value proposition. It is also to help them achieve their marketing and business goals. The course is totally practical, as real-life case studies are always used to explain concepts in class.
As the future gets nearer, everything and everyone is going digital. As a result of this, it is very crucial for everyone who will be in any sort of business to learn Digital Marketing. It is also one of the most valuable skills in the market today.
Who Should Attend
• Experienced individuals who manage digital marketing activities in diverse fields
• Working professionals seeking to change career, job or industry to digital marketing related field
• Individuals who meets the requirements and intend on starting a career in digital marketing
• Mid to senior-level executives in any sector
Course Outline
• What is Digital Marketing?
o Digital Marketing Vs. Traditional Marketing
o Trends, Stats & Opportunities
o Introduction to Digital Marketing Tools & Techniques
• Planning Online Business Strategy
o Market Segmentation, Targeting
o Selected Market, Product Positioning
o Marketing Model & Stages
o Introduction to Websites
• Introduction to Search Engines
o Search Engine Optimization
o Search Engine Marketing
• Responsive Ads
o Image Ads
o Video Ads
• Email Marketing Basics
o Email Marketing Options
o Crafting Marketing Emails
o Managing Email Campaigns
o Measuring Results
• Social Media Basics
o Social Media Sites
o Setting Goals for Social Media
o Getting on Social Media
o Setting up Campaigns Facebook, Instagram & LinkedIn
• Introduction to content marketing
o Content marketing – audience segmentation
o Choosing content format
o Writing for online audience
o Promote your content
o Measuring results
• What is web analytics
o Tracking goals with web analytics
o Web analytics and organic search
o Web analytics and SEM
o Breaking down data for insight
